Cookies Policy   [LAST UPDATED: March 25, 2018]

This Cookies Policy (the "Policy") was last updated on 25th April 2018 and refers to the website; [] operated by The National Tourism Development Authority (Also known as Fáilte Ireland) whose principal place of business is at 88-95 Amiens Street, Dublin 1.

Our Sites (as defined below) use Cookies and Similar Technologies to ensure that we give our visitors the best possible experience by providing you personalized information, remembering your marketing and product preferences, and helping you obtain the right information. You can find out more about Cookies and Similar Technologies, how we use them, and how to control them below.


Use of Cookies and Similar Technologies

This Notice describes how Fáilte Ireland, our partners, and our other third parties use Cookies and Similar Technologies (such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage). We will refer to these Cookies and Similar Technologies simply as “Cookies” for the rest of Notice. We will also describe what options you may have regarding those Cookies. This Notice covers Fáilte Ireland’s use of Cookies that may be used in connection with web sites (including mobile web sites and apps) owned and controlled by Fáilte Ireland (the “Sites”).

In some cases, we may use Cookies to collect information that is personally identifiable, or that can become personally identifiable if we combine it with other information. In such cases, the Fáilte Ireland Privacy Notice will apply in addition to this Notice.


What are Cookies?

Cookies are small files—usually consisting of letters and numbers—placed on your computer, tablet, phone, or similar device, when you use that device to visit a web site. Cookies are widely used by web site owners to make their web sites operate, work more efficiently, and provide analytic information.

These are the different types of Cookies we and our service providers may use on our Sites:

  • Essential Cookies. These Cookies are required for the operation of our Sites (for example, to enable you to log into secure areas of our web site or use a shopping cart). These Cookies enable you to move around the Sites and use their features. Disabling these Cookies will encumber the Sites’ performance and may make the features and service unavailable.
  • Analytics and Customization Cookies. These Cookies allow us to analyse activities on our Sites and on other sites where we post content in order to improve and optimize the way our Sites work. For example, we may use these types of Cookies to ensure that visitors can easily find the information they are looking for on our web sites. One way we do this is to recognize and count the number of visitors and see how they move around our web site when they are using it. Analytics cookies also help us measure the performance of our advertising campaigns in order to help us improve our advertising campaigns and to optimize our Sites’ content for those who engage with our advertising.
  • Functionality Cookies. These Cookies are used to recognize you when you return to our Sites. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
  • Advertising Cookies. These Cookies record your online activities, including your visits to our Sites, the pages you have visited, and the links and advertisements you have clicked. One purpose of this is to help make the content displayed on our Sites more relevant to you. Another purpose is to allow us and our service providers to deliver advertisements or other communications to you that are designed to be more relevant to your apparent interests. When we and our service providers do so, this also involves partners such as publishers, data management platforms, and demand side platforms that help to manage the data. For example, if you look at one page on one of our Sites, we may cause an advertisement to be delivered to you, on our Sites or on other sites, for products referenced on that page or for similar products and services. We and our service providers and partners may also append other data to information collected by these Cookies, including information obtained from third parties, and share this information with third parties for the purpose of delivering ads to you.


How does Fáilte Ireland Collect and Use Other Information?

We and our service providers may use Cookies for a variety of purposes, including to:

  • Help us and third parties obtain information about your visits to the Sites;
  • Process your orders;
  • Analyse your visiting patterns to improve our Sites;
  • Deliver, communications, and content from us and third parties, on our Sites and those of third parties, specific to your interests;
  • Remember your language and other preferences;
  • Help you obtain information you are looking for;
  • Provide a safe and secure service for online transactions;
  • Measure how many people use our Sites, and how they use them, to keep our Sites running efficiently and to better understand our Sites’ audiences.
  • If you register on one of our Sites, or otherwise provide us with your personal information, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our Sites, or information we receive from or about you from third parties. We will use this combined data for marketing and analytics purposes.


How Long do Cookies Stay on My Device?

Some Cookies operate from the time you visit a Fáilte Ireland service to the end of that particular web browsing session. These Cookies expire and are automatically deleted when you close your Internet browser. These Cookies are called “session” Cookies.

Some Cookies will stay on your device between browsing sessions—they do not expire when you close your browser. These Cookies are called “persistent” Cookies. The length of time a persistent Cookie stays on your device varies from Cookie to Cookie. We and others use persistent Cookies for a variety of purposes, such as to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our Sites, how often you return, how your use of the Sites may vary over time, and the effectiveness of advertising efforts.


Who Puts the Cookies on My Device?

Cookies may be placed on your device by Fáilte Ireland as the Site operator. These Cookies are called “first party” Cookies. Some Cookies may be placed on your device by a party other than Fáilte Ireland. These Cookies are called “third party” Cookies. For example, a Fáilte Ireland partner may place a third party Cookie to enable online chat services.

Cookies may also be used to allow us and third parties to know when you visit our Sites, and to understand how you interact with e-mails, advertisements, or other content. Through Cookies, aggregate and other information not identifying individual users (such as your operating system, browser version, and the URL you came from, including from e-mails and advertisements) may be obtained and used to enhance your experience and understand traffic patterns. This technology counts the number of users who visit a particular service from specific banner advertisements outside the Fáilte Ireland Site or who clicked on links or graphics included in e-mail newsletters received from Fáilte Ireland. It is also used as a tool to compile aggregated statistics about how Fáilte Ireland Sites are used, to perform analytics and help us to optimize our Sites, and to help serve you advertising based on your interests, as described in further detail below.


How does Fáilte Ireland Use Online and Mobile Advertising?

We and third parties, including technology partners, and service providers engage in interest-based advertising to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. To the extent third party vendors are using Cookies to perform these services for Fáilte Ireland or others, Fáilte Ireland does not control the use of this technology or the resulting information, and is not responsible for any actions or policies of such third parties.

Ads may be delivered to you based on your online or mobile behavior (on Fáilte Ireland Sites and non-Fáilte Ireland sites), your search activity, your responses to one of our advertisements or e-mails, the pages you visit, your general geographic location, or other information. These ads may appear on our Sites or on third party web sites. The technology partners with whom we work to help us conduct interest-based advertising may be members of self-regulatory associations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For Sites directed at persons located in the European Union, we may work with technology partners who are members of the European Digital Advertising Alliance (eDAA). You may also see advertisements for third parties on Fáilte Ireland Sites or other web sites or properties, based on your visits to, and activities on, Fáilte Ireland Sites and other sites.

We participate in the Adobe Marketing Cloud Device Co-op to understand how you use our website and apps across different devices you use, in order to deliver advertising based on your interests.  You can learn more about how Adobe does this, and how to opt-out, at


How do I Manage Cookies?

You can decide whether or not to accept Cookies. One way you can do this is through your Internet browser’s settings. Most Internet browsers allow some control of most Cookies through the browser settings (Please note that if you use your browser settings to block all Cookies you may not be able to access parts of our web site.). The following web sites provide information on how to adjust the Cookies settings on some popular browsers:

You can also use a browser plug-in such as Ghostery* from Cliqz International GmbH or the Tracking Protection List* from TRUSTe. (A browser plug-in is a piece of software which adds extra capabilities to your browser—for example, to play video or scan for viruses.). To find out more about interest-based advertising and your choices, visit these sites: Digital Advertising Alliance, the Network Advertising Initiative, and the Interactive Advertising Bureau (IAB) Europe. You can opt out of the use of Cookies to tailor content or advertising to you by visiting the following links. Note that if you choose to opt out, you won’t necessarily see fewer ads. However, the ads you see may be less relevant to your interests.


Does Fáilte Ireland use Flash cookies or Local Shared Objects?

Our Web sites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, to remember settings, preferences, to provide special content, such as video and animation playback and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.


What about other tracking technologies?

Cookies are not the only way to recognize or track visitors to a website.  Fáilte Ireland may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs").  These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our web sites or opened an e-mail that we have sent them.  In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.


How does Fáilte Ireland respond to a Do Not Track signal?

There is currently no industry agreed upon response to a Do Not Track signal. At this time, Fáilte Ireland Services and websites do not function differently based on a user’s Do Not Track signal. For more information on Do Not Track, see All About Do Not Track.


Privacy at Fáilte Ireland

Fáilte Ireland is committed to privacy. For more information about Fáilte Ireland's approach to privacy see our Fáilte Ireland Privacy Policy.


How to Contact Us

If you have any questions about how Fáilte Ireland uses Cookies, you can contact Fáilte Ireland by;

  • In writing – address your letter to;


Data Protection Officer

Fáilte Ireland,

88-95 Amiens Street,

Dublin 1.

D01 WR86



  • Or by email to;


  • Or by telephone;

Telephone 1800 242473 or +35318847101


Using our Online Customer Service Team Form.


Please include your contact information, the name of the Fáilte Ireland web site or service, and a detailed description of your request or Cookie concern.

This Notice updates and supersedes previous versions. We may change this Notice at any time. The “LAST UPDATED” section at the top of this page lists when this Notice was last revised. Any changes to this Notice will become effective when we make the revised Notice available on or through the Sites.



We collate information on all our Website traffic that is represented in aggregate format through cookies. We use third parties such as Google Analytics and Web Trends to collect user information, including through the use of cookies (flash and non-flash) and web beacons. They help us to improve our Website and to deliver many of the functions that make your browser experience more user-friendly. You can find a list of cookies we use and the purposes for which we use them in the tables below.







This cookie contains the user's session ID. The cookie will expire at the end of the session (when you close your browser) and does not store personal data about you.

On exit


Current CSS stylesheet Name

1 day


The user preferred culture and UI culture

1 year


Used to check if the form state needs to be restored.

10 minutes


Used in Trip Planner to determine current active trip plan of logged in User.

30 days


Used in Trip Planner to store items which have been added to the itinerary list for the active trip plan.

30 days


Used to check if the user currently logged in has already added Tourist Items & Events to their itinerary list.

30 days


Used to determine if user has accepted this Website's cookie policy.

1 year


Used to determine if user has viewed the hompeage takeover that day.

1 day


hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjMinimizedTestersWidgets, _hjDoneSurveys, _hjIncludedInSample, _hjShownFeedbackMessageCookies that Hotjar stores on your visitor's browser which expire automatically after 365 days:

HotJar privacy policy



You should also be aware that there are cookies which are found in other companies' internet tools which we are using to enhance the Website. You will see ‘social buttons’ on our Website, which enable you to share or bookmark the web pages.




Google Analytics

These cookies are used to collect information about how visitors use our Website. We use the information to compile reports and to help us improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the Website from and the pages they visited. Expiry depends on the cookie in question.

_unam: Counts the number of unique users that share content and how many page views are generated from the resulting share aggregated and anonymous form, including the number of visitors to the Website (where visitors have come to the Website from and the pages they visited.)

_utma: Tracks how many times (if any) you have visited the Website before.
_utmb: _utmb and _utmc are connected, and track how long you stay on the Website.
_utmz: Tracks and identifies where the user has come from, e.g. from a search engine or from another website.
_utmc: Session based

Google privacy policy

Web Trends

WT_FPC: These cookies are used to provide further meaningful reports about how visitors use the Website.


Kentico/ Facebook

Facebook Social Plugin – embedding Facebook content. Facebook uses a number of cookies for many different purposes. For example, to detect if the user is logged in or out, what browser the user is on and what page they are on in Facebook. Facebook also uses these cookies to track registration effectiveness.

<apiKey>_expires: When the current session expires. This is usually an hour or two after it's granted. If it's 0, then it means the session does not expire.
<apiKey>_session_key: The current session. This is used to make API requests.
<apiKey>_ss: The session secret. This prevents someone who knows your session key from using the session.
<apiKey>_user: Provides the user ID of the currently logged in user.
<apiKey>: Provides the signature, which will be generated from all other parameters.
fbsetting_<apiKey>: Used to cache the login state between page loads, so that the XFBML rendering does not have to wait for a round trip to Facebook before starting.

Facebook privacy policy


SID, LOGIN_INFO, use_hotbox, PREF, SSID, HSID, watched_video_id_list, __utma, __utmz, demographics, VISITOR_INFO1_LIVE: YouTube may set any of the listed cookies when the Website uses YouTube embedded videos. They do not store any personal information.

YouTube privacy policy


original_referer, _twitter_sess: Twitter sets a number of cookies when the user chooses to use any of the Twitter functionalities with this website. For example, to sync or invite friends through one's Twitter account. Twitter collects information about how visitors use Twitter in the context of the website.

Twitter privacy policy


The social networking websites which we link to are third party websites and Fáilte Ireland does not have control over how these third party websites use your data. You are advised to read the privacy and cookies policies of those third party websites to find out what happens to your data and how it is used.

The Website may also have links to other social networking websites on particular web pages, and such websites may place cookies on to your computer. 

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.

You can also disable or delete similar data used by browser add-ons, such as flash cookies, by changing the add-on settings or visiting the website of its manufacturer.

For more information about cookies and managing them, including how to turn them off, please visit  However, because cookies allow you to take advantage of some of the Website's essential features, we recommend you leave them turned on.

 the personal data we hold that relates to you, or have any queries regarding the Authority's use of personal data, please contact

sliabh liag