The longest running festival along the wild Atlantic way, inspired by the River Moy, as Ballina is officially dubbed ‘Salmon Capital of Ireland’, the festival continues to celebrate all that is great about community and the landscape of Co Mayo. Featuring a programme of events with emphasis on family fun activities, live music, arts, culture and heritage, sporting events and the country's oldest River Swim.

Ballina celebrates its 300th Anniversary in 2023, welcoming internationally acclaimed spectacle and street theatre company, Macnas delivering one of the highlight events taking place as part of Ballina 2023. Macnas’ will deliver one of its renowned parades on the streets of Ballina on 15 July as part of the Ballina Salmon Festival 2023.